CHI is unique and stands out as a brand because of the technology we use on our CHI hair styling tools and CHI flat irons. Farouk Systems believes that through innovation, we can offer the hair stylist and consumer truly unique CHI hair styling tools and products that out perform anything else in the market. CHI hair styling tools and CHI flat irons technology includes CHI 44 Ceramic, which Farouk Systems is the only tool manufacturer with this unique compound. CHI 44 Ceramic is a ceramic compound with 44 inorganic substances, produces moist heat with consistent temperature and produces far infrared and negative ions in all of our ceramic CHI hair styling tools. Far infrared dries the hair from the inside out, with up to 50% faster drying. Negative ions improve moisture and shine while reducing frizz and static electricity.